Search Engine Optimization strategies have changed courses frequently throughout the years. However, some strategies have been more effective than others. Remember Panda? How disastrous was that? The one strategy that has remained constant, however, is quality content. Why? Because at the end of the day, there is significant value in providing useful and informative information to people. That is why content is king and will always reign supreme.

1. Find What People Need and Write About it

This sounds like a no-brainer, but it’s often overlooked. How many times have you typed something into Google such as “how to tie a tie” or “how to learn to draw”? Every day people around the world are searching for answers to their problems. Why not find what those problems are and create solutions? Google Trends is an incredibly informative website since it provides a forecast of upcoming events. For example, it’s mid-October now, and people are starting to search for Haunted Houses, pumpkin patches, and corn mazes. I just want to find some candy – but that’s a different story. Google Trends also shows that Fortnite is increasing at a rapid rate due to its new season and the Blackout event. If you are writing about video games you may want to consider some articles about the Blackout and the new season. For example, you could consider writing about the new characters, new maps, strategies with the new maps, and any player gripes. It’s important to think of writing as a journalist and covering the “who,” “what,” “when,” “where,” and “why.” If you need help with creating content, please see our current article plans.

2. Use Unique Content

At, we believe unique content is key to improving your traffic. If you are using content that everyone else is publishing how are you standing out from the crowd? You need a “hook” that will drive readers (and sales). Here, we conduct the research, write, edit, and deliver articles that no one else has or uses. In a world full of copycats, you have something unique. If you need fresh unique content check out our current content packages.

3. Increase Site Speed

The speed your website loads is a crucial factor in Google Rankings. At this moment, loads in under 2 seconds. That’s an ideal speed. Since this website is built with WordPress there are a few things that give us a boost. First, we use W3 Total Cache to increase load time by utilizing a content delivery network. That speed post reduces the number of times people will leave before our website even loads. I would highly recommend installing W3 Total Cache. However, if you’ve installed W3 Total Cache and you are still experiencing issues with the speed of your site you may want to consider WP Engine. WP Engine focuses solely on WordPress sites and has plans for start-ups to sites that receive a substantial amount of daily traffic. 

4. Improve Link Quality

There’s nothing that can tank a website quicker than spammy links. If you are link building on the same websites and blogs that have been spammed to death you’re not going anywhere. If you haven’t started link building you need to think carefully about your next steps. Contact us for some tips and tricks. 

For Unique Content Check Out Our Packages.